TargetX Launches Social CRM for College Admissions

"The SRM provides integration with the social networks that students use most," said Niles, "so schools now have the ability to combine personal data about their prospects with the conversations that are taking place on Facebook and Twitter. Admissions people are always saying they want everything about a prospective student in one place, and now they can have it -- including what students are saying and thinking."

This latest group of enhancements from Salesforce -- called the Winter '12 release -- reflects an emphasis on social engagement. The company is pioneering the shift to what it calls the "social enterprise," which encourages organizations to embrace the social web and use it to connect with clients and prospects.

TargetX is a unparalleled student recruiting company that offers both innovation tools and consulting services designed to help colleges recruit today’s more sophisticated, web-savvy students.

With more than 100,000 clients, Salesforce.com is the world’s leading cloud computing company and is pioneering the shift to the “social enterprise." TargetX chose to build its Student Recruitment Manager on the world-famous Force.com platform, which powers the Salesforce CRM tool.