Split browser key to Amazon Silk's success

Elaborating, Krishna Baidya, Frost & Sullivan's industry manager for Asia-Pacific ICT practice, said with the split browser approach, Amazon offers a much faster user experience by tapping their cloud infrastructure, doing most of the "heavy lifting" just as optimizing JavaScript and compressing content during rendering Web pages. This enhancing of browser experience as well frees up locally available computing resources and bandwidth of end-user devices, the India-based analyst explained in an e-mail.

While it has but to be proven, Amazon's ability to utilize computing speed and power of the Amazon Web Services cloud to offer a split browser architecture already "outperforms" standalone browsers just as Internet Explorer Mobile, Safari and other WebKit-based browsers, and rival offerings just as Opera Mini or Skyfire, Edward said.

DisadvantageFrost & Sullivan's Baidya pointed out

Sole availability on Kindle Fire a disadvantageFrost & Sullivan's Baidya pointed out, nevertheless, that Silk is limited to Kindle Fire devices only and not even open to Android devices. For the purpose, it will not enjoy enough reach to become a "dominant force" in the dynamic environment of mobile browsing, he said.

Daryl Chiam, principal analyst at Canalys, added in a phone interview that being available only on one mobile platform means Silk will not be in direct competition with PC browsers just as Google Chrome and Mozilla Firefox. The success of Silk browser in this way is dependent on "how then Kindle Fire sells", he noted. That said, Chiam was positive about Silk's market acceptance as Amazon's tablet has been selling so then in terms of preorders.

It is as well possible that Amazon will license Silk to other hardware manufacturers in future, particularly those utilizing the Android operating system, which as well powers Kindle Fire, Ovum's Edward noted.

Lack of privacy, man-in the-middle behaviorIn terms of security-related concerns, Baidya noted that the Internet community would be concerned about Amazon's cloud behaving as a "broker" between the Web and the user. Users are anxious over one knowing every move of the user on a web page, he said, and the thought of "my at once possible click is already known" may seem "eerie" to some.

"We assume that Kindle Fire owners will be able to download content to their devices," he said. "It will be interesting to see if Amazon provides virus and malware protection for these Android-based devices."

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