Intel Looks For Revenue From Location Services

The acquisition, which was announced while Intel's AppUp Components developer conference in Seattle, will give Intel a potential source of revenue from mapping services. Telmap powers mapping applications for a number of mobile operators, including Orange, Telefonica's O2 and SFR in France, owned by Vivendi, and this is where the majority of the company's earnings come from today, according to Oren Nissim, the CEO of Telmap, who spoke before to mocoNews.

Telmap has been working to develop more services on its location platform that can generate furthermore revenue, for instance location-based advertising that works on top of a free mapping service, "following the concept of the fremium model," said Nissim. Apps like the Telmap Navigator are free to download but at the time have additional features that may be charged, or used with license fees paid to the companies that integrate the service.

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